TARGET, Diversity, and Some Christians

Here’s a part of Target’s story few know about

I remember the chain store Target’s Pride campaign back in 2023. When I went in the stores, you noticed it. The colors of the Pride flag were everywhere. I strolled through and thought Wow, this is quite a bit of progress. I did wonder how people felt about it considering it was a national campaign and not a regional campaign.

Well, it turns out that Pride campaign was the beginning of the end of Target’s DEI program more than likely. Little did I know and probably many reading this, Target got boycotted by customers as a result of its Pride campaign. Someone was upset and complained. Target’s stock price went down and the store suffered a drop in sales.

Then Target got sued by a guy named Brian Craig, and some others. Craig is a shareholder.

The thing is it is hard to sue a store and say, hey you are promoting LGBTQ ideas and values, we are going to sue. That won’t work. Target was sued alleging that it misled its shareholders and customers. The suit is called Craig v. Target Corporation.

Target lost the first round in the procedural part of the case. Target tried to get the case dismissed but the motion was denied. Here is how the judge, a Trump appointee, but well respected lawyer described the…